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Writing Toolkit 

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Web Product Design 

Overview

BACKGROUND

This project will create an online toolkit for new and under-resourced writing program administrators (WPA'S). Hosted on a disciplinary platform, it equips administrators to confidently navigate uncertainties like pandemics and budget changes. The toolkit offers crisis planning, assessment advocacy, outreach strategies, and fosters adaptable writing education programs. It empowers administrators to proactively tackle challenges, streamline solutions, and share best practices across diverse contexts.

PERSONAL CONTRIBUTIONS

  • Conducted user interviews

  • Designed low-fi and mid-fi prototypes

  • Conducted primary and secondary research

  • Team presentation and documentation 

Project Info

TEAM

Me
Gianna Maihofer 
Matt Weaver 

Madison Bralie 
Greta Sergert 

 

Duration

Fall 2023 
≈14 Weeks

 

Tools

FigJam
Figma 

 

Skills

  • User Interview 

  • Sketching 

  • Wire-framming

  • Mid-Fi Prototype

Why are Writing Program Administrators important

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Provide Resources

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Supervise

Support

English Department Faculty

Problem Space 

How can we propose a web toolkit design that addresses the needs of WPAs, taking into consideration all the resources they currently utilize?

Main Goals

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Create a resource that supports WPAs in their current work

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Streamline resources to help facilitate crisis management 

Increase/improve/facilitate communication between WPAs

Research 

We started by studying the National Census of Writing to grasp the roles of writing program administrators, then examined our sponsor's dissertation table to identify challenges, leading us to create a user journey map highlighting current gaps.

User Journey Map 

The goal of this user journey map was to highlight gaps in our stakeholders’ journey to help our team further grasp what WPAs do on a given task and in which areas we need to learn more.

  • Explored scenario: WPA contacting another WPA, identified gaps in engaging with resources and uncertainties in extending the experience.

  • Used insights to develop interview protocol focusing on communication, strengths/weaknesses, and crisis management.

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User Journey Map to identify any gaps 

Interviews

We first conducted interviews with current WPA's, our goal behind our interviews was to investigate how our stakeholders communicate with other WPAs, navigate challenges, and fulfill their roles while also highlighting current strengths and weaknesses in their current role.

  • Goal: Drive our user journey and understand their current process of how they connect and supervise

  • Conducting: Throughout our interviews, we inquired about their current communication methods, day-to-day processes, and strategies for overcoming challenges.

  • Insights: Our 3 interviewees share similar pain points but have different ways of addressing their needs 

Main Takeaways

  • No sustainable way of communication between other WPA’s

  • There is no one single source that houses all resources for WPAs
     

Task Analysis 

We conducted a task analysis to comprehend how our users currently complete tasks and identify potential pain points in their workflow.

  • Main issue: Communication gaps among WPAs.

  • Overlapping tasks: Professional development and studying writing and rhetoric.

  • Designing questions and identifying gaps in WPA mentorship prompted the creation of our priority matrix workshop.

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Mentorship for new WPA’s

Troubleshooting and crisis management 

Resources for instructors

All of our tasks were leading back to the main overarching problem
involving communication between WPA’s

Prioritization Matrix

We conducted a prioritization matrix activity with three of our stakeholders WPA's. In this activity we had our stakeholders rank different activities, features, and tasks that we found through our research as high value, high urgency, low urgency, and low value. This allowed us to see the importance of certain features for our prototype.

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Me conducting this activity with one of our stakeholders 

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We color-coded each feature to help easily distinguish how sticky notes of the

same color vary across the chart from both stakeholders

Key Findings

  • Quadrant I (High Urgency & High Value):

    • Priority features: Crisis Communication Plans, Advocacy, Streamlining resources.

    •  Emphasizes the need for immediate inclusion in the design.

  • Quadrant II (High Urgency & Low Value):

    • Urgent but low-value: Troubleshooting one-on-one needs.

    •  Acknowledged but not prioritized in favor of high-urgency, high-valued aspects.

  • Quadrant III (Low Value & Low Urgency):

    • Low priority: Explaining programs, external links, FAQ.

    • Deemed least important with no immediate implementation needed.

  • Quadrant IV (High Value & Low Urgency):

    •  Valued but not urgent: Communication forum, mentoring tool.

    • Recognized as high-value, requiring time for development.

Creating a Solution

In our first sketch session, inspired by insights from interviews, our team generated ideas, evaluated sketches on Figma, and started wireframing based on design questions and ideas raised by group members

Sketching 

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Wireframing 

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Key insights from wireframing:

Our wireframe provided a clear layout and organization for our toolkit website, guiding the placement of buttons and interactive features, addressing potential issues like the inclusion of a sign-in page and incorporating advocacy into the design space, ultimately shaping a well-organized prototype from our ideas.

Sitemap

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Initial Prodotypes

We created initial prototypes which we changed based on feedback we
received from our sponsor and data collected in ideation sessions.

Final Prototypes

Final Reflection  

Overall we created a website prototype that solves many problems that WPAs face. The main pain points that we created a solution for were: 

1. Provide security for users

2. No main method of communication between other WPAs

3. Hard to find new connections

4. Current platforms are unsustainable

We addressed these challenges with a platform facilitating communication among WPAs, fostering connections, enabling resource uploads to assist fellow WPAs with uncertainties, and providing a resource-viewing feature for enhanced knowledge. 


 

What did I learn? 

Listen to User Feedback

User input is important. Actively seeking and incorporating feedback throughout the design process helped us make improvements that truly resonated with our target audience.

Simplify for Accessibility

Keep it simple for everyone. Prioritizing simplicity in design elements and features made the platform more accessible and user-friendly, catering to a broader audience with varied tech backgrounds.

Teamwork with a Plan

Teamwork is great, but dividing tasks strategically helped us work more productively. Splitting our work into teams during meetings helped us focus better on specific parts of the project.

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